After two decades in the music industry, Lynden has established herself as a music futurist ready to embrace complex and strategic licensing problems. Having already curated panels on the future of blockchain and live-streaming, in 2021 Lynden coined the phrase ‘ethical tagging’ pioneering the ethics of music search in order to achieve accurate, award-winning and cost effective results for her clients.
Lynden began her career at EMI Records licensing music from across the EMI, Virgin and Mute roster including artists such as Kate Bush, Queen, Nick Cave and the Beach Boys. She also worked proactively on campaigns such as Cadbury’s Gorilla, Audi (Michel Gondry) and Vodafone, as well as and HotHouse Music supervised films such as Children of Men. In 2009, Lynden joined both the Domino Recording and Publishing companies to establish a brand new, proactive synchronisation service outside the USA. With revered artists such as Jon Hopkins, Mica Levi and My Bloody Valentine in her remit, and campaigns for Bacardi, Honda and Fendi, among many others.
Lynden continues to wholeheartedly embrace the challenge of persuading media partners to value independent music whilst being able to maintain artist integrity. Lynden is known for sharing her understanding of new technologies in VR, Gaming and immersive sound launching the ongoing initiative – Immersive Sound in 2021. Whilst best known for strategic licensing for commercial songs, Lynden is driven by her passion for great music in film having managed many bespoke projects over the years across film, TV, advertising and gaming. Score work includes Jon Hopkins ‘Monsters’ (2010 dir. Gareth Edwards), Bill Ryder-Jones ‘Piggy’ (2012 dir. Kieron Hawkes, starring Martin Compston and Paul Anderson), Luke Abbott ‘the Goob’ (2014 dir. Guy Myhill), Anna Calvi ‘Peaky Blinders S5 (dir. Anthony Byrne), Anna Calvi ‘The Souvenir Parts I and II (2019 dir. Joanna Hogg), Julia Holter ‘Pure’ (Channel 4 TV show), Nathan Micay ‘Industry’ (2020 Dir. Ed Lilly) as well as major brand commercials including Nissan, Nespresso, Chanel and Louis Vuitton.
After many years of educational side-projects and hacks within fashion, gaming and music therapy, Lynden is now proud to launch her new tenure of HotHouse Music by recruiting pioneering composers such as Chipzel and supporting the independent gaming community by sponsoring the TIGA 2021 games awards.